The search function is one of the most important features of any e-commerce site. It enables people to quickly find the products they are interested in. Studies have even shown that people who use search are more likely to purchase than dzdzef those who use standard navigation, as they are shopping with intent. The search function is also relevant for anyone operating a store since it can show what people are looking for and point to flaws in the store’s navigational structure. Search function
The tips and tricks below regarding store search in Apogee StoreFront and Asanti StoreFront were previously published in the StoreFront Newsflash newsletter. You can subscribe here to receive more tips and tricks as well as other StoreFront related news. Search function
How search works in StoreFront
All store pages have a search function in the top right corner of the menu bar. The search engine is meant to find specific products or product categories. It will not search information pages or external sites. The search function is not case-sensitive. The use of wildcards, like * or ?, or logical operators, such as AND or OR, is not yet supported.
When a shopper uses the search function, the following product fields are searched: category name, product name, product description and specifications, SKU.
The search function works in two different ways:
- A regular search is performed when the user enters a search term and hits the ‘Enter’ key or clicks the 'Search' button.
- When the user enters a term in the search box and waits a split second, StoreFront can show a shortened list of suggestions in a separate pop-up window, as shown below. This is the suggestions search. Clicking the 'View All' button triggers the regular search function.