To leverage online in their omnichannel strategy, Connections was looking for a tool to support this strategy. Sitecore Content Management System and Sitecore Digital Marketing System came out as the most appropriate tool to support the digital marketing team. Sidewalk handled the implementation of the conceived digital strategy.
On top of the high demands regarding usability, content and promotions had to be as possible - allowing to respond swiftly to the fluctuating customer and market demands fez fezfg ezgfezefez
THE CHALLENGES
Besides the classic obstacles in the delivery process of a large-scale corporate website, Sidewalk was confronted with several other challenging issues. To name just a few:
Optimizing the customer relationship
Maximizing sales conversion
Modernizing an old-fashioned design into an inspirational environment
Quick Search Module optimization
Automated Content Integration setup
Content Personalization setup